Other Strategies Used in Industry

There are a lot of different strategies used by companies in order to reach out to their audiences. A lot of them use technological advantages to speak to their audience and become involved to get the name of their brand out. A perfect example of a company facing the challenge of getting their name out is the company Double Dutch. Double Dutch was facing the challenge to reach the right audience to increase awareness of its mobile event applications and generate leads. To solve this problem they decided to use Twitter in which they used promoted tweets with keyword, @handle and interest targeting to listen, engage and develop relationships with industry influences and potential clients over two quarters. By doing this and participating in real time conversations with their audiences the company faced great success. 66% of all of the company's advertising leads came from Twitter which led them to 349% ROI in six months. This is a good example for us because this is the exact problem that we are having with our company. We have a great product but our problem is we cannot get our name out so this company gives us a great idea of how we could approach the solution to our problem.