Executive Summery

Our goal is to prevent you from ever losing valuables again by using a small yet effective tracking device.Tracker Pro intends to keep a presence in the local community while continuing to expand into the national and eventually, global community.  We want to ensure that our customers constantly have the peace of mind that their valuables will never be lost again. We plan to do this by continuing to create innovative, convenient, and reliable trackers that will become of routine use in our customers’ lives. The majority of our consumer base will include a variety of ages especially teens or college students. Eventually, we want our product to be mass produced and sold everywhere. Our product has potential to be an everyday product in every household.

Tracker Pro is a new start-up company founded by four entrepreneurs who were inspired to collaborate on a revolutionary way to track valuables through your smartphone after realizing how frequently people lose essential items such as their wallets  and/or car keys. Tracker Pro has four employees, Shiv Patel (CEO), Owen Hainse (CFO), Nick DiBiasio (CMO), and Maddie Eustis (CRO). Although our company is currently small, we hope to expand with the expected success of our sales.

Based on our primary and secondary research, it is clear that there is a high demand for trackers. More specifically, 70%, about 87 people of the 125 surveyed, answered that they both possessed a smartphone and have lost their valuables. Hence, this survey sample demonstrates that there is potentially an extremely large target audience that is in need of Tracker Pro trackers. Although our surveys show that there is a large amount of consumers, there is lots of competition within our industry. Our trackers will compete with lots of other electronic tracking devices on the market. However, after the secondary research, it is evident that our trackers possess a competitive advantage.