Lack of Social Media Strategy

One big negative about tracker pro, is that we lack followers on social media. On our Facebook page, we have minimal friends and on twitter, minimal followers. To accomplish the goals we would want to, we would need a large audience base on our social media sites, especially twitter. A good thing to know is that we are not alone. On a survey found on Harvard Business Review, 43% of business's surveyed found their social media websites as ineffective. With only 12% of businesses finding that their social media websites are effective. The reason why most companies social media sites are ineffective is due to the amount of supporters or customers they have. For a business like tracker pro with such a small audience, getting known through social media can be difficult. On twitter, to gain popularity we are going to start using hash tags related to popular topics therefore many people can see our product. Overall, our group will be using social media more effectively due to different approaches we researched.